General idea of TV production. 1st AD in TVC production. Specificity of work.
1AD is subordinated to producer and director. From one side 1AD should do the prep to fit in the production limits defined by producer (i.e. budget, timing, number of shooting days, and quantity of working hours). From the other side, main duty of the 1AD is to supply, organize and control everything needed for realization of director’s creative idea. Everything on shooting ground should work for this idea